Digital platforms are disrupting the way the tourism sector is being run, impacting the way destinations gather data and attract visitors. Platforms that facilitate peer-to-peer communication and user-generated content are on the rise, and the results are complex: an extensive web of touchpoints showing huge variations across people and preferences. With such an array of channels available, omni-channel and on-the-go support are becoming essential to a traveller’s overall experience.
- May 7, 2021
Consumers in 2021 can be won over or lost forever in a matter of seconds. Don't take the risk of tarnishing your brand’s reputation - our article delves into three issues jeopardising today's customer care and recommends strategies to overcome these challenges.
