Digital platforms are disrupting the way the tourism sector is being run, impacting the way destinations gather data and attract visitors. Platforms that facilitate peer-to-peer communication and user-generated content are on the rise, and the results are complex: an extensive web of touchpoints showing huge variations across people and preferences. With such an array of channels available, omni-channel and on-the-go support are becoming essential to a traveller’s overall experience.
- July 15, 2021
New consumer behaviour patterns have emerged since the beginning of the Covid-19 pandemic as consumers adjust to a new normal. Find out what these consumer trends mean in relation to attracting new customers and retaining existing ones in our latest Insights article.
