Increasingly in healthcare, there is a desire for patients to be treated not just as patients, but as customers – which is changing the way companies develop their customer engagement strategies. Customers increasingly demand personalised content and relevant conversations at every touchpoint, wanting to know that custom feedback is available when it comes to managing their myriad of healthcare queries. To address this, Scicom provide a range of customer experience solutions to help healthcare providers remain competitive.
New consumer behaviour patterns have emerged since the beginning of the Covid-19 pandemic as consumers adjust to a new normal. Find out what these consumer trends mean in relation to attracting new customers and retaining existing ones in our latest Insights article.