Increasingly in healthcare, there is a desire for patients to be treated not just as patients, but as customers – which is changing the way companies develop their customer engagement strategies. Customers increasingly demand personalised content and relevant conversations at every touchpoint, wanting to know that custom feedback is available when it comes to managing their myriad of healthcare queries. To address this, Scicom provide a range of customer experience solutions to help healthcare providers remain competitive.
The best way to build customer loyalty is by continuously improving customer experience (CX). In this article, we highlight 4 ways to improve your CX strategy for maximum customer retention.