Heightened customer expectations and the speed of innovation in the consumer electronics industry have created a need to adapt faster than ever before. For every customer that is brand loyal there are many more that will shop around for the better deals and will not hesitate to switch brands. In the consumer electronics industry, only 20% of customers exhibit loyalty to their current brand, with 47% indicating that they intended to search for a better offer. Keeping customers loyal requires exceptional customer experience.
Consumers in 2021 can be won over or lost forever in a matter of seconds. Don't take the risk of tarnishing your brand’s reputation - our article delves into three issues jeopardising today's customer care and recommends strategies to overcome these challenges.