Consumer Electronics


Heightened customer expectations and the speed of innovation in the consumer electronics industry have created a need to adapt faster than ever before. For every customer that is brand loyal there are many more that will shop around for the better deals and will not hesitate to switch brands. In the consumer electronics industry, only 20% of customers exhibit loyalty to their current brand, with 47% indicating that they intended to search for a better offer. Keeping customers loyal requires exceptional customer experience.

Case Studies

Our client is a leading consumer electronics company. For the past four years, Scicom has been involved in redesigning their overall customer experience, moving away from disjointed touchpoints to focus on delivering superior customer journeys. We have focused our attention on managing each individual interaction, enabling our client to improve customer satisfaction (CSAT), service levels, and first call resolution.

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