Heightened customer expectations and the speed of innovation in the consumer electronics industry have created a need to adapt faster than ever before. For every customer that is brand loyal there are many more that will shop around for the better deals and will not hesitate to switch brands. In the consumer electronics industry, only 20% of customers exhibit loyalty to their current brand, with 47% indicating that they intended to search for a better offer. Keeping customers loyal requires exceptional customer experience.
New consumer behaviour patterns have emerged since the beginning of the Covid-19 pandemic as consumers adjust to a new normal. Find out what these consumer trends mean in relation to attracting new customers and retaining existing ones in our latest Insights article.