Heightened customer expectations and the speed of innovation in the consumer electronics industry have created a need to adapt faster than ever before. For every customer that is brand loyal there are many more that will shop around for the better deals and will not hesitate to switch brands. In the consumer electronics industry, only 20% of customers exhibit loyalty to their current brand, with 47% indicating that they intended to search for a better offer. Keeping customers loyal requires exceptional customer experience.
- December 7, 2021
Learn how data analytics can improve the quality of customer support interactions and provide actionable insights about customer needs and preferences.