With the introduction of an increasing number of digital communication channels, revenues from core voice and messaging businesses continue to shrink, and the number of customer touchpoints is ever-growing. Players in the telecommunications sector face an uphill battle as digitisation reshapes the industry landscape, and customer experience becomes an ever-growing driver of a company’s bottom line.
- June 11, 2021
The best way to build customer loyalty is by continuously improving customer experience (CX). In this article, we highlight 4 ways to improve your CX strategy for maximum customer retention.
